PARTICIPATE TO THE WEBINAR ORGANIZED BY

The West African Banks Association  (WABA) and TALYS

SAVE THE DATE ! 

From 16 au 18 June 2021, as part of the partnership between the West African Banks Association ( WABA ) and the Business Unit Consulting of TALYS, are jointly organizing this webinar series.

SPEAKERS AND MODERATORS OF THE WEBINAR

Elyssa Aounallah Msadaa

Associate Director at TALYS and Expert in digital banking and global banking systems

Mourad Zekri

Senior Manager at TALYS and Expert in digital transformation of financial institutions

Dhafer Saidane

Professor at SKEMA Business School            ( France ) and Member of the Club of African Banks and Credit Institutions Managers

Antoine Day

Digital Marketing Strategist and Organisational Transformation Expert – Managing Partner at Next Day Consulting

SPECIFIC OBJECTIVES OF THE WEBINAR

By the virtue of the webinar, the participants will be able to :

  1. Understand the new customer habits
  2. Know the new digital trends in the international banking sector to improve the customer experience
  3. Understand the different digital marketing strategies
  4. Know the organizational impacts and new roles that have emerged following the transformation of the customer relationship with digital
  5. Know the new technologies / new tools implemented in the transformation of the customer relationship in digital

Webinar overview

Session 1

Evolution of customer behavior.

Evolution of customer expectations.

Development of Selfcare Client.

Session 2

Evolution of distribution models, Open Banking, Banking platform, etc.

New trends “Channels & Customer Experience”

Organizational impacts

Session 3

Evolution of marketing and development of relationship strategies


New “Marketing & Digital Communication” trends

COURSES DURATION

The Total DURATION of the webinar will be 6 hOurs SEPARATED In 3 sessionS OF 2 hours EACH

DATES

16 June from 10 AM until 12 PM – GMT
17 June from 10 AM until 12 PM – GMT
18 June from 10 AM until 12 PM  GMT

INSCRIPTION FEES PER PARTICIPANT

Amount to pay by Bank Transfer

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PAYMENT METHOD

BANK TRANSFER TO BANK DETAILS, BELOW

Account NAME : Association of West African Banks (ABAO)

Account n° : 003001 108611 10 02 06

BanK : Sierra Leone Commercial Bank BIC SLCBSLFR

Account No:  33445101

CORRESPONDANT BanK: Crown Agents Bank

Account No.8900319011

SWIFT BIC: CRASGB2L

INTERMEDIARY BanK: New York, NY

SWIFT BIC: IRVTUS3N